YouTube Surpasses Netflix and Disney+ in U.S. TV Viewing

Google-owned YouTube has overtaken streaming giants Netflix and Disney+ in U.S. television viewing time, according to the latest Nielsen data.

For the first time, YouTube’s viewing share not only surpassed its rivals but also contributed to making streaming larger than cable and broadcast TV combined.

Nielsen Report Findings

The report shows that YouTube accounts for 12.5% of total U.S. TV viewing time, ahead of both Netflix and Disney+ combined.

While major media companies spend billions creating premium content to attract subscribers, YouTube has quietly built the world’s biggest entertainment empire powered by user-generated videos, podcasts, and long-form content.

What Audiences Watch on YouTube

• 📊 49% of YouTube views are videos longer than 11 minutes.

• 📺 60% of YouTube TV sessions last over half an hour.

This indicates that YouTube is not just about short clips but is also competing in the long-form content space traditionally dominated by TV networks and subscription-based platforms.

Key Takeaways

• 📈 YouTube leads U.S. TV viewing with 12.5% share.

• 🎬 Surpasses Netflix and Disney+ combined in viewership.

• ⏱️ Almost half of YouTube videos watched are 11+ minutes long.

• 🖥️ 60% of viewing sessions extend beyond 30 minutes.

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