Deadspin sells to European media company, leaving staff behind

Deadspin, the sports news site, has been sold to a European digital media company, its owner, G/O Media, announced Monday.

G/O Media, which is owned by private equity firm Great Hill Partners, operates a number of digital media brands, including Gizmodo, Kotaku and The Onion. Jim Spanfeller, the chief executive, told staffers in an email Monday afternoon that the company had recently been approached about a deal by “a newly formed digital media company” called Lineup Publishing.

Mr. Spanfeller said the board accepted the offer because of “the buyer's editorial plans for the brand, tough competition in the sports journalism industry and a valuation that reflected a significant premium compared to our initial purchase price for the site.

He did not disclose the price of the transaction.

Mr. Spanfeller said the new owner would not hire any of the website's existing staff, nor would those workers remain with G/O Media.

“While the new owners plan to be respectful of Deadspin's unique voice, they plan to take a different content approach to the site's overall sports coverage,” he said.

Programming Publications website has few details about the company, except the description: “Engaging brands. With lots of character. This indicates that the company is based in Malta. A company representative did not immediately respond to a request for comment.

Deadspin, which started as a blog in 2005 and was part of Gawker Media's portfolio of websites, was sold to G/O Media in 2019 along with a number of other former Gawker brands.

Last year, G/O Media closed its doors Jezebela pioneering feminist site, then sold to Paste the magazine. He also sold Pirate of lifea practical online guide.

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