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Apple in talks to license Google's Gemini for generative AI: Bloomberg

This illustration taken on April 20, 2018 in Paris shows applications for Google, Amazon, Facebook and Apple, as well as the reflection of binary code displayed on the screen of a tablet.

Lionel Bonaventure | Afp | Getty Images

Alphabet shares rose more than 7% Monday morning following a report that the tech giant Apple is in talks to license Gemini for future iPhones. Apple shares rose more than 2%.

Gemini is Google's suite of generative artificial intelligence tools, ranging from chatbots to coding assistants.

According to a Bloomberg ReportApple is in talks with Alphabet-owned Google to license the iPhone maker and integrate its Gemini AI engine into the iPhone.

Citing people familiar with the matter, Bloomberg said the two tech giants were “in active negotiations” for Gemini to incorporate some new features that are expected to be integrated into iPhone software later this year.

Apple's next big iPhone update, iOS 18, is expected at its Worldwide Developers Conference. That's when the company might talk more about its plans for generative artificial intelligence and is where it usually talks about its latest iPhone software ahead of its rollout to consumers in the fall.

Apple CEO Tim Cook said the company is “invest meaningfully” in AI at the company's annual shareholder meeting in February.

“Later this year, I look forward to sharing with you the ways we will innovate in generative AI, another technology that we believe can redefine the future,” Cook said.

The company also recently held discussions with OpenAI and considered using its model, according to sources cited by Bloomberg.

However, according to the report, “the two sides have not yet decided on the terms or branding of an AI agreement, nor finalized how it would be implemented.”

CNBC could not independently verify Bloomberg's report. Apple declined to comment and Alphabet did not immediately respond when contacted by CNBC.

CNBC's Katrina Bishop contributed to this report.

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